Health Insurance Consulting Individuals - Medicare - Small Business Employer Groups
Our History
About Hoover Group Consulting
At Hoover Group Consulting, we believe in simplifying the complexities of health insurance so that everyone can feel confident in their coverage. Since our incorporation in 2017, we have been dedicated to providing tailored solutions for individuals, Medicare beneficiaries, small businesses, and those in need of ancillary coverage. Licensed across the United States, we specialize in guiding our clients through the often-confusing world of health insurance, making it easier to find the right plan for their unique needs.
At Hoover Group Consulting, we are more than just an insurance agency. We are a team committed to helping you secure peace of mind and plan for a healthier tomorrow.
Our History
About Nicole Hoover
Our founder and CEO, Nicole Hoover, brings a deeply personal commitment to this mission. After surviving a life-altering car accident that left her disabled for a year and a half, Nicole was inspired to help others protect themselves with quality health coverage. In 2002, she became licensed, bringing with her a wealth of experience. From her time as District Sales Manager for a voluntary benefits provider to consulting for municipalities and school districts with a top five California brokerage, Nicole has built a reputation as an expert in the field. After relocating to Idaho in 2019, she continued to make an impact as a Large Group Sales Consultant for Blue Cross of Idaho.
Recognizing a growing need for individualized support, Nicole expanded her business to assist Medicare beneficiaries, individuals without group coverage, and small employers in California and beyond. Her passion for helping others navigate the healthcare system drives the heart of Hoover Group Consulting.
Outside the office, Nicole enjoys the beauty of Idaho, spending time camping, boating, and exploring with her husband Scott, who is also a licensed agent. Married for 25 years, the Hoovers are proud parents to their son Cohen, a senior at Boise State University studying Criminal Justice and playing baseball. Rounding out the family are their two beloved dogs, Reagan, a boxer, and Kennedy, a golden lab, who bring joy and energy to their lives.
Our History
About James O'Bryant
James O’Bryant is a dedicated independent insurance agent serving the Treasure Valley in Southern Idaho. Specializing in health and life insurance, James is committed to helping individuals and families find coverage that truly fits their needs and budget. As someone new to the insurance industry, James brings a fresh, client-focused approach and a deep passion for making a difference in the community.
Holding certifications in both health and life insurance, James is proud to offer personalized guidance and clear explanations—making insurance simpler and less stressful for his clients.
James lives in Nampa, Idaho with his wife Elissa and their two energetic dogs. On the weekends, you’ll often find them at the lake with friends and family, boating and wake surfing.